About Murat's Web Work.
I have worked with universities, nonprofits and international development organizations for their online communications. My specialties are website redesign, social network outreach and video production.
Many of us come across frustrating websites, with non-intuitive navigation, confusing structure and overwhelming content volume. I step in to simplify this situation to better connect with organization's audiences. My research-based methodology includes all stakeholders in the process, which helps to build cohesion at organizations. This is complemented by social media strategy and video production. Website, social media and videos form a coherent whole for a fractured audience.
At the headquarters of World Health Organization (WHO) in Geneva, as their Content Analyst within the Editorial Team, I am responsible for overall web production of WHO's corporate content and its site architecture. In this capacity, I work with other members of the Communications Department and technical units to write and edit content for the website. I use web analytics and assess the quality of content to ensure it is well-structured, clear, SEO-compliant and follows WHO web guidelines and best practices. I also work revising the site architecture for making it more accessible.
OSCE Office for Democratic Institutions and Human Rights (ODIHR) is part of Organization for Security and Co-Operation in Europe, responsible for advising member states towards democratization and human rights good practices. At ODIHR, as their Web Editor, I was responsible of managing their website, social media channels and video production, along with writing and editing content for their digital platforms. ODIHR has plenty of valuable studies and reports, which can be inaccessible for the web audience. I worked with teams in various departments to create content for social media to promote ODIHR's online outreach. These reports provide valuable information for infographics and video opportunities.
At United Nations Office for Project Services (UNOPS) in Copenhagen, Denmark, I managed the organization's intranet, website, email campaigns and social media presence. On the intranet, I was responsible for overall content structure and training of focal points across the world. UNOPS intranet has a community of 3,000 users.
I inherited a very confusing intranet with highly customized sites, various levels of content and unattractive look that was inhibiting user experience. I spent first few months studying the intranet content, and conducted consultations with senior leadership and users to come up with a new site and page organization. I, then, worked to hire a local graphic design company to build the visual identity for the intranet. Working with ICT, I built a new intranet for UNOPS. This project also involved moving the Content Management System (CMS) from SharePoint 2007 to 2010. The newer version came with social functions, which found their place in the new content organization. Currently, UNOPS intranet is more intuitive, social and easier to navigate. I constantly trained content owners at various departments and country offices to keep the content up-to-date. I also worked to advance the intranet by adding new features and capabilities.
UNOPS intranet is access-restricted. More information about the redesigned site is available upon request.
On the website, I managed the story schedule and editing of webpages. I also led the process of redesigning the UNOPS website, which ended up in a modern and data-driven platform.
Additionally, as the videographer for the organization, I produced videos on country profiles, campaigns and projects.
At Georgetown University in Qatar (GU-Q), I worked on university's website, along with its microsite for its research center. My efforts focused on redesigning school's websites. To this end, I worked with consultants from Washington, DC and Istanbul to do audience research and use this information to come up with content structure recommendations, in the form of site map and wireframes. This phase was followed up by working with an external web designer to flesh up the recommendations into visuals that would represent the school and its relationship with other entities.
I also worked on putting GU-Q in the online social space by managing its Facebook account, creating a Flickr stream and working on school video and audio podcasts. I joined a student community trip to China's earthquake-hit region of Sichuan to have students document their experience working with Habitat for Humanity. This came in the form of blogs, photos and videos.
Additionally, I wrote articles for the school's website. Following are some examples, and you can see the sample for the stories:
- Khalid Al-Jufairi at World Economic Forum
- SFS-Qatar Students Prepare for Fourth Annual MUN
- SFS-Qatar Student Receives Lena Landegger Community Service Award
- Washington, DC Students Visit SFS-Qatar on Social Entrepreneurship Course
- An Education Legacy Spanning More than 40 Years
At the One Economy Corporation, as the Local Web Editor, I worked on creating content for Beehive's Turkish website. The Beehive program involves building online spaces for marginalized young adults in order to guide them with their future. My work involved researching and writing content on topics ranging from microfinance to health. It also involved adapting Beehive's South African content for a local population in Turkey.