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Key Qualifications

  • Creative video and web producer. Developed videos in Albania, China, Denmark, Haiti, the Netherlands, Palestine, Poland, Qatar, Serbia and Ukraine for corporate and project communication needs; executed social media campaigns for large institutions; created monthly and project-based web analytics reports

  • Team player with supervisory experience. Managed teams of two to three members; worked with writing, IT and translation groups

  • Project manager for large-scale assignments. Redesigned intranets and websites at three large institutions; worked with teams spread across many times zones; delivered series of training. Coordinated tasks with senior leadership and end-users to factor their buy-in for end product

  • Data expert. Monitored web and social media analytics for technical units, campaigns and corporate purposes. Integrated data from projects into websites

Professional Experience

World Health Organization (WHO)
Account Manager, web migration, Geneva, Switzerland (August 2016-present)

  • Working with web and communications focal points in technical units, assess what content to migrate to the new Content Management System (CMS), Sitefinity, and what to archive, which includes a review of the target audiences and web site usage statistics

  • Supporting technical units with the development of web content presentation, aligned with the corporate approach, including determining what widgets and templates are most appropriate for migrated content

  • Ensuring publications are in the corporate document repository system

  • Assisting in compiling content (text, images, etc.) for approval before uploading to the site

  • Supporting the units as they build pages, through coaching and identifying bottlenecks to be resolved

  • Assisting with building pages and moving content

  • Ensuring a final review of the sites and publication

  • Delivering training as the Lead Trainer for technical units at the headquarter, and focal points in the regional and country offices

  • Developing custom functionality within CMS towards digital campaigns in coordination with developers, external vendors and content owners

World Health Organization (WHO)
Content Analyst (Editorial Team), Geneva, Switzerland (August 2016-July 2019)

  • Writing and editing WHO’s online corporate products. Working with technical units to update content such as homepage, fact sheets, fact files, news releases and commentaries

  • Analyzing web statistics. Creating monthly and custom reports to communications department and technical units on content’s performance and traffic from social media

  • Assessing content against users’ needs. Working with feedback, ensuring corporate content is relevant, well-structured, clear, SEO-compliant and follow WHO web policy and general good practice

  • Integration with social media. Managing social metadata information for general web content and campaign materials

  • Managing content and site architecture. As part of WHO website migration project, restructuring the website for the new Content Management System (CMS), Sitefinity

  • Coordinating CMS relaunch. Develop visual design suggestions for website in Sitefinity; identifying content migration processes; implementing quality assurance by supervising work of volunteers

  • Delivering training as the Lead Trainer. As part of relaunch, conducted training in the Western Pacific Regional Office in Manila, the Philippines, sub-regional office in Suva, Fiji and South-East Asia Regional Office in Delhi, India

  • Developing digital functionality in CMS. Managing custom projects for communication needs of technical units via liaising between developers, content owners, writers and external vendors to develop new functionality to work on Sitefinity

OSCE Office for Democratic Institutions and Human Rights (ODIHR)
Web Editor, Warsaw, Poland (April 2014-July 2016)

  • Wrote and edited news items, news releases and feature stories for ODIHR website

  • Managed organization’s presence on social media. Executed campaigns for Human Dimension Implementation Meeting, to create momentum before the event and invite users to webcast in English and Russian. Installed tweet wall at venue

  • Developed videos. Participated in an official mission to Ukraine to produce a video on short-term observers on election observation missions to capture their experience, in return to request funds from Member States for future sponsors

  • Created infographic content for the website. For example, working with the Gender Unit, summarized report on women’s political participation with charts, icons and images in an infographic web feature

United Nations Office for Project Services (UNOPS)
Online Communications Specialist, Copenhagen, Denmark (July 2012-April 2014)

  • Managed website’s content production and its redesign process. Successfully re-launched new data-driven and responsive website

  • Directed organization’s social network presence on Facebook, Twitter, Flickr and YouTube, including managing hashtag campaigns with other UN agencies and partner organizations.

  • Developed partner email communication campaigns by creating attractive email templates and tracking their progress

  • Tracked monthly website performance on Google Analytics and documented content progress against Key Performance Indicators

  • Built external newsletter templates, subscription lists and ran newsletter campaigns via Campaign Monitor tool

  • Led organization’s intranet content production, its organization and improvements. Supervised two employees to deliver sets of training for country offices and departments to provide on-going support for their content development needs

  • Produced corporate videos. Participated in official missions to Haiti and Palestine to gather interviews and B-roll footage for showcasing UNOPS work in-country. Developed programmatic videos, such as for launch of sustainability programme and gender practices at workplace

United Nations Office for Project Services (UNOPS)
Intranet Content Associate, Copenhagen, Denmark (May 2010-July 2012)

  • Managed organizational knowledge by intranet redesign process. Conducted audience research, developed information architecture recommendations, hired graphic design company through a competitive bidding process (RFP-request for proposal) and worked with ICT team within Scrum agile methodology, to transition intranet into new CMS, SharePoint 2010, with new design and site architecture

  • Supervised content creation across all country offices on intranet by conducting training sessions, developing user manuals and providing helpdesk support

  • Monitored intranet’s performance through SharePoint’s Analytics information and documenting its progress against KPIs

  • Wrote and edited internal communications articles and internal newsletter, including management of their translation

  • Managed internal newsletter’s design, dissemination and performance via Campaign Monitor tool

Nyenrode Business Universiteit
Video Production Consultant, Breukelen, the Netherlands (November 2012-March 2013)

  • Worked with the marketing department to develop ideas for five short corporate videos to showcase school's programs

  • Created story boards

  • Shot, interviewed and gathered footage for videos

  • Edited materials into final videos

Georgetown University in Qatar
Marketing and New Media Manager, Doha, Qatar (November 2007-May 2010)

  • Streamlined production of web content across university departments using homegrown CMS, in coordination with IT development team in Washington, DC

  • Managed school’s external communication on website by writing web articles and overseeing social media presence. Traveled to China’s Sichuan district on a community-learning trip to have students document their experience helping locals rebuild their homes after the 2008 earthquake, in the form of blogs and videos

  • Directed website redesign project for school and research center, including research, graphic design and information architecture development. Re-launched new website with intuitive content organization and improved look and feel

  • Carried out online media buying, such as Google AdWords, for experimental markets to recruit prospective students

  • Produced video and audio podcasts on school events and student trips to be distributed via website and social networking sites

  • Project managed market research in Saudi Arabia, Egypt and Qatar for a potential Master’s degree

One Economy Corporation, The Beehive
Local Web Editor, Washington, DC (August 2007-September 2007)

  • Researched information for Web portal to create resources on education, and microbusiness for marginalized Turkish population

  • Translated and adapted content from South African site to be used in Turkish site

  • Edited online material for stylistic and grammatical purposes to make content user-friendly

University Information Services (UIS), Georgetown University
Web Production Assistant, Washington, DC (February 2006-June 2007)

  • Created and modified Web sites for internal University clients by using university’s content management system

  • Edited reports and designed graphs and visuals for marketing needs of Office of Information Services

McDonald's Headquarters in Turkey, Marketing Department
Marketing Assistant, Istanbul, Turkey (May 2003-June 2005)

  • Designed Local Store Marketing (LSM) activities for restaurants, including coupons and restaurant-specific promotions

  • Implemented marketing activities, to build emotional bonds with brand through programs such as culture tours to museums

  • Executed campaigns for young adults; managed entertainment venues on college campuses for audiences up to 10,000 students

  • Assisted in the implementation of national campaigns to manage logistics to optimize the use of Point of Purchase (POP) materials


Nyenrode Business School
VIDEO PRODUCER, Breukelen, The Netherlands (November 2012 - March 2013)                                         

  • Conceptualized, shot, edited five short videos on school's programs


Doha Tribeca Film Festival’s One-Minute Film Challenge
DIRECTOR, Doha, Qatar (January - February 2010)                                         

  • Conceptualized, shot, edited a one-minute film

  • Directed crew to produce film

L’Oreal Marketing Award
TEAM MEMBER, Istanbul, Turkey; Paris, France (December 2002-April 2003)                      

  • Devised a marketing communications strategy for a new L’Oreal hair care brand, Garnier

  • National finalist, International Semi-Finalist

Vichy Marketing Research
RESEARCHER: Istanbul, Turkey (October 2002-January 2003)

  • Conducted surveys; managed statistical analysis to assess brand’s image vis-à-vis other brands at sale points


Georgetown University
Washington, DC, May 2007, Master of Arts, Summa Cum Laude, Communication, Culture and Technology

Departmental Thesis: Nationalism on the Internet: The Role of Greek ‘Others’ in the Formation of Turkish Nationalism
Studied blogs, comments to e-newspaper articles and online forums; more information available at the Web site

Istanbul Bilgi University
Istanbul, Turkey, March 2007, Master of Arts, Cum Laude,Cultural Studies

Koc University
Istanbul, Turkey, February 2003, Bachelor of Arts, Cum Laude, Business Administration (Marketing Communications)


Maine Media Workshops
TRAINEE, Maine, USA (July-August 2012)

  • Four-Week Documentary Film School to produce documentaries and learn about story telling

  • Final film, A Holy Month in Maine, aired on Maine's PBS Channel, MPBN and screened at Jaipur International Film Festival 2013

Academy Class
TRAINEE, London, UK (July 2008)

  • 5-day intensive training on Adobe Photoshop, InDesign and Illustrator

The World Bank
Seminar Participant, Washington, DC (September 2006-December 2006)

  • Global Issues Seminar Series to learn about the challenges facing today’s global citizens

McDonald’s Turkey’s Trainings - TRAINEE: Bursa, Turkey June 2005; Iznik Turkey June 2004; Istanbul, Turkey June 2004

  • Training to develop team and leadership skills, emphasizing successful team cooperation and employing the ‘six thinking hats’ model: approach to increase productivity at workplace


Language: Turkish (Native), English (Native), French (Intermediate), Arabic (Basic)
Computer:  Proficient in Microsoft Office Suite, HTML (Advanced), Dreamweaver, Adobe InDesign, Photoshop CS, Illustrator (Intermediate), SharePoint 2007-2010 (Advanced)


Outstanding Performance (SFS-Qatar; April 2008); Outstanding Performance and Success Award on ‘Creativity and Team Work’ (McDonald’s Turkey; June 2004); Vehbi Koc Scholar (Koc University; October 1999-October 2001; March 2001-March 2003)

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