Key Qualifications
Creative video and web producer. Developed videos in Albania, China, Denmark, Haiti, the Netherlands, Palestine, Poland, Qatar, Serbia and Ukraine for corporate and project communication needs; executed social media campaigns for large institutions; created monthly and project-based web analytics reports
Team player with supervisory experience. Managed teams of two to three members; worked with writing, IT and translation groups
Project manager for large-scale assignments. Redesigned intranets and websites at three large institutions; worked with teams spread across many times zones; delivered series of training. Coordinated tasks with senior leadership and end-users to factor their buy-in for end product
Data expert. Monitored web and social media analytics for technical units, campaigns and corporate purposes. Integrated data from projects into websites
Professional Experience
Partnership for Maternal, Newborn and Child Health (PMNCH), WHO
Digital Communications Officer (September 2020-present)
Coordinating the work around migration of the PMNCH website from old content management system (CMS) into WHO’s new CMS, Sitefinity by working with web and Digital Content Experience teams within the Department of Communications
Editing of existing content for the new website in line with Sitefinity templates, structure and WHO domain model
Leveraging PMNCH content in the new website to align with organizational goals while taking advantage of Sitefinity tools, functionality and templates, such as PowerBI
Leading the development of a CRM-based extranet (Microsoft Dynamics) for partner communication and collaboration
Writing and editing news items and other digital content, including but not limited to infographics, social media materials, videos and feature stories
Copy editing content for search engine optimization
Managing social media accounts for PMNCH, developing and leading social media campaigns in coordination with partners
Managing newsletter outreach for PMNCH, targeting partners and other interested parties
Gathering analytics information on website use, social media engagement and newsletter outreach to help refine digital outreach efforts
Supporting efforts on digitalization of processes for external collaboration via tools, such as SharePoint
Following trends in the digital space, particularly in social media, to take advantage of new opportunities for PMNCH outreach
Managing production of virtual events, including logistics and digital outreach
World Meteorological Organization
Web copywriter (February 2023-December 2023)
Optimized existing pages and copy creation for net-new pages, crafted in response to the work undertaken by the Digital Media and Communications Officer (Web Manager) and in collaboration with WMO subject matter experts
Created of static first- and second-level description pages
Proofread and provided editorial services are also available to ensure that the messaging hierarchy and WMO tone of voice remains consistent throughout the entire corporate site before the launch
Updated WMO’s best practice web writing and content guidelines, developed as a unique internal learning resource for the organization
Provided suggestions for improvement of the existing WMO style guide
World Health Organization
Digital Officer (March 2020-September 2020)
Worked with the World Health Emergencies Department to migrate their content into the new content management system (CMS), Sitefinity
Liaised with technical units, such as nutrition, food safety, substance abuse and tuberculosis, writers and developers to move content into the new system
Advised on functionality for custom web applications in line with Sitefinity
Provided web support in the context of the novel Coronavirus outbreak, covid-19, in the form of creating and editing fact sheets, question and answers and other informational products
World Health Organization
Senior Web Consultant (December 2019-February 2020)
Provided strategic input and advanced support for web content production team in both the legacy content management system, Bricolage and the new one, Sitefinity
Published, edited and created new content for technical units in line with web-usability practices
Managed website architecture in line with WHO’s ongoing efforts to revamp the website
Supported WHO in modernizing its digital communications
Developed standardized and custom analytics reports
Supported migration project for the World Health Emergencies programme and the Nutrition Department
Project-based consultancies
OSCE Office for Democratic Institutions and Human Rights (ODIHR)
Visibility Guideline Consultant (February 2020)
Developed visual identity for the EU-funded hate crime victims support project
Built a visibility strategy document for project activities, including promotional activities on web and social media
Advised on search engine optimization and social media outreach
Created visuals for outreach activities, such as social cards and publication covers
Al Jazeera Network
Witness Social Media and Digital Engagement Producer (January 2020)
Wrote engaging social media posts and script videos for Witness’s social media outreach
Built and engaged audiences on social media
Produced and edited video and photo content for social media
Developed audience engagement via innovative digital channels for documentary series
Delivered social media campaign on the Oscars-nominated short documentary, including social videos optimized for Facebook, Twitter and Instagram
International Telecommunications Union (ITU)
Web Analytics Research Consultant (October 2019-December 2019)
Developed domain model. In coordination with members of Department of Communications and representatives from media, created a visual representation of interrelationships between media products and production processes
Analyzed web statistics. Used Google Analytics data to assess performance of the media section of the ITU website
Benchmarked against competitors. Studied similar UN and private entity websites to evaluate ITU’s media section
Conducted stakeholder consultations and built wireframes with a view to migrate the entire website into Sitecore, a new Content Management System (CMS)
World Health Organization (WHO)
Account Manager, web migration, Geneva, Switzerland (August 2019-October 2019)
Worked with web and communications focal points in technical units, assessed what content to migrate to the new Content Management System (CMS), Sitefinity, and what to archive, which includes a review of the target audiences and web site usage statistics
Supported technical units with the development of web content presentation, aligned with the corporate approach, including determining what widgets and templates are most appropriate for migrated content
Ensured publications are in the corporate document repository system
Assisted in compiling content (text, images, etc.) for approval before uploading to the site
Supported the units as they build pages, through coaching and identifying bottlenecks to be resolved
Assisted with building pages and moving content
Ensured a final review of the sites and publication
Delivered training as the Lead Trainer for technical units at the headquarter, and focal points in the regional and country offices
Developed custom functionality within CMS towards digital campaigns in coordination with developers, external vendors and content owners
World Health Organization (WHO)
Content Analyst (Editorial Team), Geneva, Switzerland (August 2016-July 2019)
Wrote and edited WHO’s online corporate products. Worked with technical units to update content such as homepage, fact sheets, fact files, news releases and commentaries
Analyzing web statistics. Created monthly and custom reports to communications department and technical units on content’s performance and traffic from social media
Assessing content against users’ needs. Working with feedback, ensured corporate content is relevant, well-structured, clear, SEO-compliant and follow WHO web policy and general good practice
Integration with social media. Managed social metadata information for general web content and campaign materials
Managing content and site architecture. As part of WHO website migration project, restructured the website for the new Content Management System (CMS), Sitefinity
Coordinating CMS relaunch. Developed visual design suggestions for website in Sitefinity; identified content migration processes; implemented quality assurance by supervising work of volunteers
Delivering training as the Lead Trainer. As part of relaunch, conducted training in the Western Pacific Regional Office in Manila, the Philippines, sub-regional office in Suva, Fiji and South-East Asia Regional Office in Delhi, India
Developing digital functionality in CMS. Managed custom projects for communication needs of technical units via liaising between developers, content owners, writers and external vendors to develop new functionality to work on Sitefinity
OSCE Office for Democratic Institutions and Human Rights (ODIHR)
Web Editor, Warsaw, Poland (April 2014-July 2016)
Wrote and edited news items, news releases and feature stories for ODIHR website
Managed organization’s presence on social media. Executed campaigns for Human Dimension Implementation Meeting, to create momentum before the event and invite users to webcast in English and Russian. Installed tweet wall at venue
Developed videos. Participated in an official mission to Ukraine to produce a video on short-term observers on election observation missions to capture their experience, in return to request funds from Member States for future sponsors
Created infographic content for the website. For example, working with the Gender Unit, summarized report on women’s political participation with charts, icons and images in an infographic web feature
United Nations Office for Project Services (UNOPS)
Online Communications Specialist, Copenhagen, Denmark (July 2012-April 2014)
Managed website’s content production and its redesign process. Successfully re-launched new data-driven and responsive website
Directed organization’s social network presence on Facebook, Twitter, Flickr and YouTube, including managing hashtag campaigns with other UN agencies and partner organizations.
Developed partner email communication campaigns by creating attractive email templates and tracking their progress
Tracked monthly website performance on Google Analytics and documented content progress against Key Performance Indicators
Built external newsletter templates, subscription lists and ran newsletter campaigns via Campaign Monitor tool
Led organization’s intranet content production, its organization and improvements. Supervised two employees to deliver sets of training for country offices and departments to provide on-going support for their content development needs
Produced corporate videos. Participated in official missions to Haiti and Palestine to gather interviews and B-roll footage for showcasing UNOPS work in-country. Developed programmatic videos, such as for launch of sustainability programme and gender practices at workplace
United Nations Office for Project Services (UNOPS)
Intranet Content Associate, Copenhagen, Denmark (May 2010-July 2012)
Managed organizational knowledge by intranet redesign process. Conducted audience research, developed information architecture recommendations, hired graphic design company through a competitive bidding process (RFP-request for proposal) and worked with ICT team within Scrum agile methodology, to transition intranet into new CMS, SharePoint 2010, with new design and site architecture
Supervised content creation across all country offices on intranet by conducting training sessions, developing user manuals and providing helpdesk support
Monitored intranet’s performance through SharePoint’s Analytics information and documenting its progress against KPIs
Wrote and edited internal communications articles and internal newsletter, including management of their translation
Managed internal newsletter’s design, dissemination and performance via Campaign Monitor tool
Nyenrode Business Universiteit
Video Production Consultant, Breukelen, the Netherlands (November 2012-March 2013)
Worked with the marketing department to develop ideas for five short corporate videos to showcase school's programs
Created story boards
Shot, interviewed and gathered footage for videos
Edited materials into final videos
Georgetown University in Qatar
Marketing and New Media Manager, Doha, Qatar (November 2007-May 2010)
Streamlined production of web content across university departments using homegrown CMS, in coordination with IT development team in Washington, DC
Managed school’s external communication on website by writing web articles and overseeing social media presence. Traveled to China’s Sichuan district on a community-learning trip to have students document their experience helping locals rebuild their homes after the 2008 earthquake, in the form of blogs and videos
Directed website redesign project for school and research center, including research, graphic design and information architecture development. Re-launched new website with intuitive content organization and improved look and feel
Carried out online media buying, such as Google AdWords, for experimental markets to recruit prospective students
Produced video and audio podcasts on school events and student trips to be distributed via website and social networking sites
Project managed market research in Saudi Arabia, Egypt and Qatar for a potential Master’s degree
One Economy Corporation, The Beehive
Local Web Editor, Washington, DC (August 2007-September 2007)
Researched information for Web portal to create resources on education, and microbusiness for marginalized Turkish population
Translated and adapted content from South African site to be used in Turkish site
Edited online material for stylistic and grammatical purposes to make content user-friendly
University Information Services (UIS), Georgetown University
Web Production Assistant, Washington, DC (February 2006-June 2007)
Created and modified Web sites for internal University clients by using university’s content management system
Edited reports and designed graphs and visuals for marketing needs of Office of Information Services
McDonald's Headquarters in Turkey, Marketing Department
Marketing Assistant, Istanbul, Turkey (May 2003-June 2005)
Designed Local Store Marketing (LSM) activities for restaurants, including coupons and restaurant-specific promotions
Implemented marketing activities, to build emotional bonds with brand through programs such as culture tours to museums
Executed campaigns for young adults; managed entertainment venues on college campuses for audiences up to 10,000 students
Assisted in the implementation of national campaigns to manage logistics to optimize the use of Point of Purchase (POP) materials
Projects
Nyenrode Business School
VIDEO PRODUCER, Breukelen, The Netherlands (November 2012 - March 2013)
Conceptualized, shot, edited five short videos on school's programs
Doha Tribeca Film Festival’s One-Minute Film Challenge
DIRECTOR, Doha, Qatar (January - February 2010)
Conceptualized, shot, edited a one-minute film
Directed crew to produce film
L’Oreal Marketing Award
TEAM MEMBER, Istanbul, Turkey; Paris, France (December 2002-April 2003)
Devised a marketing communications strategy for a new L’Oreal hair care brand, Garnier
National finalist, International Semi-Finalist
Vichy Marketing Research
RESEARCHER: Istanbul, Turkey (October 2002-January 2003)
Conducted surveys; managed statistical analysis to assess brand’s image vis-à-vis other brands at sale points
Education
Georgetown University
Washington, DC, May 2007, Master of Arts, Summa Cum Laude, Communication, Culture and Technology
Departmental Thesis: Nationalism on the Internet: The Role of Greek ‘Others’ in the Formation of Turkish Nationalism
Studied blogs, comments to e-newspaper articles and online forums; more information available at the Web site
Istanbul Bilgi University
Istanbul, Turkey, March 2007, Master of Arts, Cum Laude,Cultural Studies
Koc University
Istanbul, Turkey, February 2003, Bachelor of Arts, Cum Laude, Business Administration (Marketing Communications)
Training
Maine Media Workshops
TRAINEE, Maine, USA (July-August 2012)
Four-Week Documentary Film School to produce documentaries and learn about story telling
Final film, A Holy Month in Maine, aired on Maine's PBS Channel, MPBN and screened at Jaipur International Film Festival 2013
Academy Class
TRAINEE, London, UK (July 2008)
5-day intensive training on Adobe Photoshop, InDesign and Illustrator
The World Bank
Seminar Participant, Washington, DC (September 2006-December 2006)
Global Issues Seminar Series to learn about the challenges facing today’s global citizens
McDonald’s Turkey’s Trainings - TRAINEE: Bursa, Turkey June 2005; Iznik Turkey June 2004; Istanbul, Turkey June 2004
Training to develop team and leadership skills, emphasizing successful team cooperation and employing the ‘six thinking hats’ model: approach to increase productivity at workplace
Skills
Language: Turkish (Native), English (Native), French (Intermediate), Arabic (Basic)
Computer: Proficient in Microsoft Office Suite, HTML (Advanced), Dreamweaver, Adobe InDesign, Photoshop CS, Illustrator (Intermediate), SharePoint 2007-2010 (Advanced)
Awards
Outstanding Performance (SFS-Qatar; April 2008); Outstanding Performance and Success Award on ‘Creativity and Team Work’ (McDonald’s Turkey; June 2004); Vehbi Koc Scholar (Koc University; October 1999-October 2001; March 2001-March 2003)